Samsung makes a lot of different phones, almost all of them functionally identical Android devices with slight differences. Now, according to remarks made by Samsung head of investor relations Robert Yi reported by the Wall Street Journal, it’s planning to cut its list of current devices by at least a quarter.
Samsung’s shotgun approach to phone development has worked in the past as the Korean giant became the world’s number one mobile phone maker. But it also introduces inventory risk and consumer confusion: After all, what are the salient differences between the Galaxy S5 and the Galaxy S5 Active and the Galaxy Note 4 and the Galaxy Alpha — all high-end devices currently sold in the United States market?
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